Ep. 239: How The Wine Industry Targets Women To Drink Problematically

The Hello Someday Podcast For Sober Curious Women

Casey McGuire Davidson: Sober Coach

Mental Health, Self-improvement, Health & Fitness, Education

4.8 • 678 Ratings

🗓️ 7 November 2024

⏱️ 81 minutes

🔗️ Recording | iTunes | RSS

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Summary

Have you seen the “Rosé All Day” t-shirts? Or the ones that say “This Mom Runs On Coffee, Wine and Amazon Prime”? How about the World Health Organization’s findings that “No level of alcohol consumption is safe for our health”. In this episode, I’m diving into the marketing strategies the wine industry uses to appeal directly to women and how this targeted messaging is designed to encourage women to drink problematically and why the wine industry is freaking out that the World Health Organization (who they describe as the leader of the “anti-alcohol lobby”) is having success with its message that “there is no safe amount of alcohol to drink”. Together with Ruby Williams—a former wine industry insider and certified alcohol freedom coach—we’re peeling back the curtain on the strategies that have helped normalize alcohol as an everyday coping tool for women. 4 Ways I Can Support You In Drinking Less + Living More Join The Sobriety Starter Kit, the only sober coaching course designed specifically for busy women. My proven, step-by-step sober coaching program will teach you exactly how to stop drinking — and how to make it the best decision of your life. Save your seat in my FREE MASTERCLASS, 5 Secrets To Successfully Take a Break From Drinking Grab the Free 30-Day Guide To Quitting Drinking, 30 Tips For Your First Month Alcohol-Free. Connect with me for free sober coaching tips, updates + videos on YouTube, Instagram, Facebook, Pinterest and TikTok @hellosomedaysober. Connect with Casey McGuire Davidson To find out more about Casey and her coaching programs, head over to www.hellosomedaycoaching.com

Transcript

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0:00.0	Welcome to the Hello Sunday podcast, the podcast for busy women who are ready to drink less and live more.
0:10.3	I'm Casey McGuire Davidson, ex-red wine girl turned life coach, helping women create lives they love without alcohol.
0:18.5	But it wasn't that long ago that I was anxious, overwhelmed, and drinking a bottle
0:23.1	of wine a night to unwind. I thought that wine was the glue, holding my life together,
0:28.6	helping me cope with my kids, my stressful job, and my busy life. I didn't realize that my love
0:35.1	affair with drinking was making me more anxious and less able to
0:39.2	manage my responsibilities. In this podcast, my goal is to teach you the tried and true secrets
0:45.5	of creating and living a life you don't want to escape from. Each week, I'll bring you tools,
0:52.1	lessons, and conversations to help you drink less and live more.
0:56.6	I'll teach you how to navigate our drinking-obsessed culture without a buzz,
1:01.0	how to sit with your emotions when you're lonely or angry, frustrated, or overwhelmed,
1:06.9	how to self-sue without a drink, and how to turn the decision to stop drinking from your
1:12.6	worst-case scenario to the best decision of your life. I am so glad you're here. Now, let's get
1:19.2	started. Hey, it's Casey. If you've been thinking about taking a break from drinking drinking but keep pushing it off, this is your sign
1:30.6	to do something different. I know what it's like to wake up again thinking, why did I drink last
1:36.7	night? I wasn't even planning to. Or to tell yourself, I'll take a break next week or after that next big
1:44.0	event or maybe next month.
1:46.0	But here's the thing. Waiting doesn't make it easier. What does? A game plan that actually works.
1:54.8	That's why I want you to come join me in my free master class, five secrets to successfully take a break from drinking, even if you've
2:04.0	tried and failed before. In this free class, I'm going to show you why your past attempts haven't worked
2:10.9	and what to do instead. The mindset shifts you need to make this break feel doable and even exciting.
2:19.8	And five practical steps you can start using today to make not drinking feel easier, not
	...

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