Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are here for Ask Us Anything from the Do This, Not That podcast presented by Marigold.

This is our short episode.

We're all week long.

We get in questions.

We get in word questions.

We get in totally ridiculous questions.

We try to tackle one of each. And we still have our tips episode at the end of the week.

And if you want to submit a question, just go to jswettleson.com.

And there's a button that says podcast, another one that says ask us anything.

And we love getting questions.

So let's jump into it. Let's do our work question first.

We got a question from Bobby, from San Diego.

Bobby, what do you got? All right. Jay, we are trying to trim marketing budgets and focus in on

most likely buyers. Any tips to eliminate a waste in our efforts? All right, well, I'll give you

some business to business and consumer ones.

First off, one that I think that most business marketers don't realize when they are doing any

kind of targeting relates to employee size.

A lot of times when business marketers are doing any kind of a campaign, they'll be like,

all right, I'm targeting companies that are zero to 100 employees.

...