EP 227: Nature Climbing — How to Prep Your Skin for a Trip, Hangboarding on Granite, and Building a Brand You Are Proud Of

The Nugget Climbing Podcast

Steven Dimmitt

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4.0 • 589 Ratings

🗓️ 1 July 2024

⏱️ 96 minutes

🔗️ Recording | iTunes | RSS

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Summary

How are granite climbing holds made? Are there benefits to training on rock? In this episode, I am joined by Mads Bulow Duus and Pawel Rogowski from Nature Climbing. We go behind the scenes on the origin story of their brand, the craftsmanship behind their beautiful products, how to build a successful brand, training and skin conditioning on granite hangboards, the future of climbing holds, and much more! Use Code ‘NUGGET’ for 20% Off ANY Nature Climbing Products! ▶︎ https://natureclimbing.com/

Transcript

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0:00.0	Hello, friends, and welcome to the Nugget Climbing Podcast.
0:05.6	This is your host, Stephen Dimmit.
0:07.9	And today's episode is a look behind the curtain at nature climbing.
0:12.4	Nature climbing is based in Denmark, and they're best known for these beautiful granite and sandstone
0:19.2	climbing holds that they make. I got a chance to climb on some of
0:22.7	their holds back in December and I was really impressed. It was such a unique experience to climb
0:28.2	on rock inside and I wanted to know who is making these things. And so my guests today are Mads,
0:35.9	the founder and Powell the guru, from nature climbing.
0:39.9	And I really enjoyed getting to know both of these guys.
0:42.2	I got to hear the origin story of the brand from Mads and how he thinks about craftsmanship and creating beautiful products.
0:49.0	He's also a badass climber.
0:50.7	He's climbed V-13, and it was really cool to hear a bit about his own climbing and his inspiration and motivation that he gets from climbing on these granite holds.
1:00.2	And then Powell has a really interesting background in marketing.
1:03.9	He comes from the skateboarding world and it was really interesting to hear how he thinks about marketing and creating the story around a brand.
1:12.5	That's something I find really interesting as a business owner as well.
1:17.6	So yeah, I really enjoyed this one.
1:19.0	If you're interested in nature climbing products, be sure to listen to the very end of this
1:23.6	episode because nature is graciously offering my listeners 20% off any nature climbing products.
1:30.9	They make climbing holds.
1:32.1	They make hangboards with built-in granite edges that are super cool.
1:36.5	They make handmade climbing brushes.
1:38.2	They sell their own chalk.
	...

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