Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for Do This, Not That podcast presented by Marigold.

And today we're talking about some tests that we ran.

Some work, some didn't work.

So as many of you know, we just put on a conference called Guru Conference.

It was a really large scale,

virtual conference, all about email marketing. And within that conference, leading up to that conference, we ran a lot of tests. I want to share some of the tests that work, some of the

tests that didn't work, and also how this ties into some of your overall marketing, because maybe

it'll give you some ideas that you can try or pitfalls to avoid.

So the first thing that I think was super interesting

was how we handled on demand

and how that impacted people engaging with our content.

So in the world these days,

everyone just makes everything always available.

Like we've turned content

into Netflix that oh you have a webinar great it'll be available for you whenever you want to watch

it it's on demand always and what do we do nobody shows up anymore attendance rates and show up rates

for webinars and events is way down and so um we tried to figure out what are things that we could do to get people to show up.

...