Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are back for Do This, Not That.

And today we have an incredible guest, not even like a regular guest, an incredible guest.

He's one of my favorite people in the marketing world.

So who do we got?

We got Guy Hansen.

Now, you probably know Guy, but if you don't know Guy, let me tell you who is. First, he's the vice president of customer engagement at

validity. But more than that, he is an email and data industry giant. He is widely regarded as

one of the most influential and knowledgeable people in the world of email especially.

And if you don't know, by the way, validity, they're also a giant.

They help tens of thousands of organizations around the world.

And you probably have used some of their tools like Everest or demand tools or Bright Verify or Mail charts.

They are like it in the email world especially.

And so we got Guy here today and we're going to talk about some email deliverability and some tactics and some tips and some stuff. So Guy,

welcome to the podcast. I'm just so stoked to be here. And I honestly think that's probably one of

the best intros I've ever had. You rock. I will go with you wherever you want. Whenever you meet

somebody, I'll just do that intro. It won't be awkward or anything. Well, all right, before we get

into kind of, I can't wait to pick your brain on certain stuff. I want to know, how did guy become

...