4.6 • 1.7K Ratings
🗓️ 1 August 2023
⏱️ 49 minutes
🧾️ Download transcript
I'm on holiday this week, so I pre-recorded a fascinating chat with advertising guru Paul Burke. Paul spills the beans on a number of secrets from the progressive obsessed world of modern advertising. Not only that he talks about being part of the team which sold Blair in the late Nineties, but he also has a surprise assessment of Rishi Sunak's electoral chances...
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0:00.0 | Hello and welcome to episode 210 of what most people think. Now I am not actually in the |
0:21.9 | country as this goes out. I am selling myself in split in Croatia. So of course I never |
0:28.2 | want to miss a week of this podcast. And that is mainly due to our wonderful patrons |
0:32.1 | who keep it, who keep it weekly and support this podcast. So I did a little cheeky pre-record. |
0:37.2 | But what that does mean is that if there's been any huge breaking news, you know, whether |
0:42.5 | it's showbiz or politics, I don't know, I don't know it. So that's why I'm not talking |
0:47.2 | about it. So I don't go online and go, I know as you didn't mention the fact that that |
0:50.5 | person from the one show was into bestiality. I just, I don't know because I am currently |
0:56.8 | getting fat, getting fat, putting on some more timber as people keep them. I've definitely |
1:01.9 | got the kind of weight where people say that I've put on a bit more timber. I'm not quite |
1:05.6 | being called fat yet, but certainly when I'm editing old stand-up clips, it's not lost |
1:11.4 | to me. There's definitely, there's definitely timber. There's enough timber there to keep |
1:16.8 | a family of four warm for a week maybe. So yeah, we've got a guest this week actually. |
1:21.8 | I'm going to have this, I don't know how this is going to go to be honest. I got in touch |
1:25.3 | with, as you know, we've spoken on the podcast quite a lot on what most people think about |
1:29.1 | modern adverts. You know, and obviously there's this drive to be diverse and inclusive. |
1:33.6 | And broadly speaking, I think most reasonable people support that, but there's certainly |
1:37.0 | a feeling that the numbers and the extent to which advertising's gone to is just sort of outstep |
1:43.8 | with statistical Britain. So there's got way, I don't even know if I'm allowed to say his name, |
1:48.3 | whether or not he wants to remain anonymous within the advertising industry. So let's call, |
1:51.9 | I'll find out in the interview, but for now, let's call him Mr. X, which could just mean |
1:56.4 | he owns Twitter. And I don't know if he'll have to have like a, well, obviously he won't need to |
... |
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