Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for the Do This, Not That podcast presented by Marigold.

And normally I rattle off some stats and some tips and you try to put those in your marketing campaigns.

You see how they do.

Today I want to share something a little bit different.

I wanted to talk about imposter syndrome because it's driving me bananas.

Listen, nobody has a clue.

I don't have a clue.

And what's going on out there is two things.

Number one, you're being held back in your business, in your career career because maybe you think that you are not a fraud, but kind of a fraud that you don't know enough about the

thing that you want to try, okay, that you're just getting going in this thing and who am I

to even try to do this because I don't know how to do it, right? Or you're getting advice from people

that are saying, oh, no, no, don't do that, do this instead. And they've never actually done it

themselves or they did it 45 million years ago. Right. So it's creating this imposter syndrome

for you. And I want to tell you that nobody knows what's going on.

I want to give you some specifics about how to deal with that. But when I say nobody knows,

okay, Elon Musk doesn't know what he's talking about. He's making up everything. The guy who

started chat GPT doesn't know what he's talking about. The biggest business people in the world,

...