Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will

share tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture,

and the chaos that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are here for do this, not that.

And we have what could be one of my favorite guests of all time.

Okay, we have George B. Thomas.

Now, you might know George B. Thomas if you've ever done anything in the world of HubSpot

because the dude is a HubSpot legend, okay?

And he's also the founder of this incredible agency called Sidekick Strategies, which we're going to get into, which is all about the human side of implementing HubSpot in your business.

But the real reason I ask George to come on, okay, is that this guy

is, he's an inspiration. When you, when we unpack his life story, you're going to finish listening

this thing, be like, you know what, I could do it. Whatever it is, I could overcome it. I could do it.

That's how I feel when I talk to this guy. I'm amped that he's here. So George, welcome to the podcast, man.

Jay, I'm super excited to be here. I can't wait to have this short but valuable conversation with you. And I'm willing to dig in and go in whatever direction you want to. I appreciate that.

All right. So let's get into it, though. Most people, you know, they go to high school,

finish high school, maybe they're able to go to college, they graduate, they get a job, they work their way up,

and that's kind of what people do, and they just try and whatever. That's not the life that you have led.

I mean, you're a very successful dude now. So what was this path? How did you become who you are? What did you have to overcome?

Oh my gosh. How did I become George B. Thomas? I love this question. Listen, Jay, it has been a radical ride.

I mean, at three years old, my family and I lived in a one-room log cabin in Lincoln, Montana.

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