Welcome to the Second in Command Podcast, produced by the C.O. Alliance and brought to

its founder Cameron Herald.

In the second-in-command podcast, we talked to top COOs who share the insights, strategies,

and tactics that made them the chief behind the chief.

And now here's your host, Cameron Harold.

Our guest today is C.O. Alliance member and C.O. of 15-5, Jim Morris Row. As a technology executive and recovering

CEO with over 25 years of experience in the software and computer hardware industry, Jim as a

results-focused operator with a successful

track record of building high growth companies. Jim is a talent for developing

winning strategies, bringing great products to market, executing against sales

goals, controlling costs,

deploying automated systems and efficient processes. He also has a track record of

building real company value resulting in four successive consecutive company M&A exits,

creating over 1 billion in shareholder returns.

Jim, welcome to the Second in Command Podcast.

Thank you, Cameron.

I think I helped write that intro on my LinkedIn a few years ago, so it's good to hear it again.

I'm having dinner tonight with the guy who wrote my bio about 15 years ago, and he called me, what was it, he said, a world-renowned speaker.

I'm like, Christopher, I've only spoken in like two countries.

He goes, well, you're world-renowned to me.

And every time people read the bio, I just laugh that it's Christopher that wrote it.

I'm excited to talk to you for a couple reasons. One I'm very enamored with the business of 15-5 and I've been around the company since I think the very

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