Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for Do This, Not That, presented by Marigold, and we have an awesome guest.

We have a friend of mine.

We have somebody I respect it in a big way.

And we're going to be talking about email today.

So before I let her explain who she is, let me tell you who we got.

We got Beth O'Malley.

Now, who's Beth O'Malley?

She is a very well-known email expert.

She's the founder of something called Astral Digital, which has been helping companies

to kind of reshape their email marketing for a really long time.

She won't tell you this, but she actually won the 2023 email marketer of the year award. She won the 2024. She was one of

the women entrepreneur award winners. She was named top 24 marketers in 2024 by girls in marketing.

She's like won everything but an Oscar. Maybe she won an Oscar and I don't even know about it.

But she's incredible.

And we're going to talk about email auditing today, how to audit your email program. So, Beth,

I want to welcome you to the show. Thanks, Jay. That was a really great introduction. I've never

had that before. So thank you. Yeah, so I live email, massive email nerd, just like you.

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