Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are back for the Do This, Not That podcast, presented by Marigold.

And today we're going to talk about something that has a massive impact on all of your marketing, whether you're a business marketer or a consumer marketer.

And I think a lot of people are just sleeping on it.

It's something called domain frequency. Right. So you have a database. Everybody has their

database, their prospects, their customers, their newsletters. It's your database. Okay. And in your

database, what do you have? You have email addresses. Now, my email address, for example, is

J-A-Y-S at corpwd.com. Now, the domain of that email

address is corpw-D.com, right? Maybe you have a consumer database, and it's jatgmail.com,

and Gmail is the domain, right, of the email address for that particular contact.

We all know what the domain is of the email address.

Great.

But have you ever sorted your database and done it in a frequency way?

Meaning you take all of the contacts in your database and then you make a table,

you sort it

by how many contacts are at what domain.

So let's say you had 100,000 people in your database,

and now you're gonna take all of the email addresses

...