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HerMoney with Jean Chatzky

Ep 204: From Influencer to Entrepreneur With WeWoreWhat’s Danielle Bernstein

HerMoney with Jean Chatzky

Jean Chatzky Her Money

Investing, Business

4.71.5K Ratings

🗓️ 11 March 2020

⏱️ 41 minutes

🧾️ Download transcript

Summary

If you’ve ever wondered what it takes to become a seriously successful influencer, this is the show for you.  Danielle Bernstein is the founder of world-renowned fashion blog and social media platform WeWoreWhat. She talks about her journey into entrepreneurship, what it’s like to find a business partner, and what it means to her to be a good role model for young women. In Mailbag, “recasting” a mortgage, and what to do with a $13,000 gift. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

You're listening to an airwave media podcast.

0:05.0

I was just a young 20-something living in New York trying to make it like everyone else and I shared all of that with my followers and I shared my journey and I shared my

0:14.3

failures and my successes and really took my followers along for the ride. Her money is brought to you by Fidelity Investments. You work too hard to let your money just sit in savings, learn how to make your money work as hard as you do at

0:34.3

Fidelity.com slash demand more.

0:38.0

Her money comes to you so much for joining me today.

0:50.0

So just out of curiosity, what were you doing sophomore year in college?

0:55.0

Maybe you were doing some studying, some partying.

0:59.0

Sophore year in college, I was, I had just transferred to FIT.

1:04.0

So I was kind of done with my partying phases and I was like, all right, I'm going to pursue fashion, but what am I doing in fashion?

1:09.6

That's actually when I started my blog.

1:11.6

That's exactly where I was going. Danielle Bernstein is in the

1:16.4

studio with us. Of course you know her from We War What, which she launched in

1:21.9

2010.

1:22.8

She's got more than 2 million Instagram followers.

1:26.6

The fashion collections that she offers seasonally

1:29.8

frequently bring in more than 2 million in sales within just a few days of launch.

1:35.5

Her list goes on.

1:37.4

She recently launched a tech app called Mo Assist after her very own assistant.

1:43.6

It's so nice to have you here.

1:45.3

Thank you.

1:46.1

Thanks for being with us.

1:47.9

So many people have said that you single-handedly

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