Welcome to the Second in Command Podcast, produced by the C.O. Alliance and brought to

its founder Cameron Herald.

In the second-in-command podcast, we talked to top COOs who share the insights, strategies,

and tactics that made them the chief behind the chief. And now here's your host

Cameron Harold. Our guest today is duct tape marketing, CEO Sarah Ney.

Sarah is also the founder of Spark Lab Consulting,

Scalable Business Advisor, and host to the Agency Spark Podcast.

With 11 plus years working in a small business space,

it's her passion to install marketing and operating systems for small business owners so they can get more clarity and freedom in their lives.

Outside of work, Sarah tries to spend as much time as possible outdoors with her daughters and her husband from skiing, hiking, biking and camping.

Sarah, welcome to the Second Kwan podcast.

I am excited to be here. Thank you for having me.

Yeah, you are in the sweet spot of one of my current pain points which is the whole

outsourcing and the automation of marketing how did you get into that whole space a lot of it comes down to the fact that we are focused over the years has always

been in the small business world and so we work with a lot of small business owners who are wearing one hat in terms of the CEO and the founder, but also lots of little hats along the way.

So they're doing marketing, they're doing sales, they're doing all these different tasks.

And so for me, automating things

was always a really important thing

when it comes to marketing.

A lot of the business owners were doing things

like they didn't have follow-up campaigns in place

when someone filled out a consultation form on their website and so they were spending time writing these custom emails every single time to schedule a call to speak to them.

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