Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for Do This, Not That, and I am excited.

Not only do we have an amazing guest, but we are talking about a new piece of research,

a new piece of content that has just become available that I think is a game changer for marketers to hear about.

So let me tell you who's here.

We have Michelle Fitzpatrick.

Michelle is the vice president of enterprise strategy and services at Marigold.

And you probably know Marigold, right, because they have over 40,000 customers worldwide.

And when you think of, you know, the one size fits all relationship marketing company,

I think of Marigold, whether it's your emails, your SMS, or this 360 view of the customer

or loyalty programs, they're incredible. And speaking of incredible, they just put together this

research report all about relationship marketing. And they're actually ranking 200 brands on how good they're doing

or maybe in the middle they're doing or whatever, but actually by name and what they're doing

great and breaking it all down. And we're going to talk about that now. We're going to get into it.

Michelle, welcome to the podcast. Thank you for having me, Jay. It's a pleasure to join you once again.

Yes, I know.

Michelle's like a fan favorite.

You know, she does a webinar.

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