Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for D This, Not That, presented by Marigold.

And we are going to lock in today.

And we're going to talk about the super special time of year that is approaching for both

business and consumer marketers.

And no, we're not going to be talking about Black Friday or Cyber Monday or any of that stuff.

But this time of year, there are certain content offers that you can be doing.

There are certain promotions that you can be doing, both business and consumer.

And we're going to break them down because these offers and these promotions do better at this time of year than any

offers do at any other time of year. And we want to get into specifically which ones. Listen,

in general, we need to take advantage of the vibe that starts as we're into this fourth quarter,

which is this new year is going to be my year.

This is the year my business is going to do whatever.

This is the year I'm going to get healthier.

This is the year I'm going to do whatever.

And the offers and the promotions that we build around all of that business and consumer

can drive massive engagement.

So first, I want to break down on the business to business side.

...