Welcome to the Second in Command Podcast, produced by the C.O. Alliance and brought to

its founder Cameron Herald.

In the second-in-command podcast, we talked to top COOs who share the insights, strategies,

and tactics that made them the chief behind the chief. And now here's your host

Cameron Harold. Our guest today is the CMO of Seros, Jamie Geier.

Jamie works with many top brands including NBC Universal, monster.com,

JP Morgan, Wall Street Journal, United Airlines,

and United Health Care to create immersive content experiences.

With more than 25 years of experience,

Jamie's worked with leading tech companies from health care to education

to grow in scale by creating impactful brands,

designing revenue gathering, go-to-market strategies, and leading high-performance teams. Prior to Zero's, Jamie held roles at Dreambox Learning, SCI Solutions, now R1, Microsoft, and GE Healthcare. She also serves as a board member for Page

Ahead, a nonprofit focused on the literacy needs of at-risk kids in Washington State and

chairs its marketing and fund development committee.

Jamie, welcome to the Second Command podcast.

Thank you, Cameron.

I'm glad to be here.

I love that when we were talking just before hopping on,

I said that when I first moved to Washington State back in 93, everyone to work for Microsoft and when I came back in 99 everyone wanted out of Microsoft.

When did you leave Microsoft?

I left in 2008. Okay I was there for two years and what attracted me to Microsoft though wasn't the prestige of the brand as much as what they were trying to disrupt in health care at the time.

And so there was a lot of non health care tech companies getting into that space and it was interesting the approach that Microsoft was taking to solve some of the challenges and they were the group that I joined was part of an incubation business under Craig Mundies organization at the at the, so it was R&D.

...