From mediators' world news headquarters in Bozeman, Montana, this is Cal's We Can Review

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Now here's your host, Ryan Calcane.

Should companies that use animals as mascots help pay for the conservation of those species,

if your film writer Christopher Nielius, the answer is yes.

Nielius, an Australian director known mostly for a 2020 film called Girls Can't Serve,

says he was watching TV recently when a phone company advertisement appeared on the screen.

The ad featured a realistic animated family of elephants that exuded feelings of warmth

and homeliness.

This didn't sit right with Nielius, according to an environmental media outlet called

Ncia, given that wild populations of elephants are dwindling.

It seemed distasteful to use their images for profit and to do so without any benefits

to the elephants.

Brad Pitt gets money whenever his image is used and LeBron James became a billionaire, largely

based on selling his image to advertisers.

It seems like elephants, polar bears and other famous mascots are getting gipped.

So Nielius' production company joined several other companies and the United Nations in

launching a new initiative called the Lions Share Fund.

I'll let the dulcet tones of Sir David Attenborough explain more.

Backed by the United Nations Development Programme and Foundation Partner Mars Inc.

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