Ep. 19 · WTF is Vero…and What Do I Need to Know About It?
The Hair Game
Salon Republic
4.9 • 571 Ratings
🗓️ 2 March 2018
⏱️ 18 minutes
🧾️ Download transcript
Summary
In a sudden rush of enthusiasm, the three-year-old social networking app Vero has gone from obscurity to the most downloaded app on the apple app store. The beauty industry's audience and influencers alike jumped on and created accounts to stake their claim on, what may be, the Instagram killer. Here's what it is, who's behind it, and what you need to know about it.
Transcript
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| 0:00.0 | Hey guys, this is The Hair Game and I'm Eric Taylor. This episode is about Vero. WTF is Vero and what you need to know about it. |
| 0:11.8 | Vero is the newish social media app that has caught fire the last couple of days. On Sunday, let's see, today is February 28th, which is Wednesday. So the past Sunday, |
| 0:25.6 | you do the math on the numbers, I saw Mikey on Instagram post about his new Vero account. And |
| 0:35.3 | I was intrigued, so I checked the Apple App Store's ranking of top apps and Vero account and I was intrigued so I checked the Apple App stores ranking of top apps and |
| 0:40.5 | Vero was number six which greatly piqued my interest. Now this is something that I do about once a |
| 0:47.4 | week I check the Apple App Store's listing of top apps just to see what's coming up is there anything new in there that I |
| 0:56.4 | haven't heard about sometimes there are new things but maybe they don't relate to |
| 1:01.8 | you know what I'm interested in or what I do but Vero certainly does pique my |
| 1:08.1 | interest so I signed up for myself and Salon Republic and then posted on |
| 1:13.2 | Instagram that I signed up. And then I started getting a flood of notifications from all of our |
| 1:19.1 | stylists, especially the socially savvy ones. You all know who they are. And they were signing up |
| 1:24.8 | all within the same three to four hour period. |
| 1:29.0 | So there was major activity. |
| 1:32.3 | The thing was alive, and it seemed like there was a sense of fomo out there like I haven't |
| 1:37.2 | seen since the social media thing started a few years ago in our beauty industry. |
| 1:44.5 | On Sunday, February 25th alone, Mashable.com claims that it was downloaded half a million |
| 1:51.6 | times. |
| 1:52.9 | On Monday the following day, it was approaching a total of 1 million downloads, which is just |
| 1:58.9 | enormous. |
| 2:00.2 | It was the most downloaded app in the Apple App Store on Tuesday and Wednesday, Wednesday being |
| 2:06.9 | today. |
| 2:07.7 | I just checked like five minutes ago. |
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