Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are back for do this, not that. We are back for Do This, Not That, presented by Marigold, and I am excited because we are heading into the most important time of the year for both business and consumer marketers for database growth.

This is it. From October 15th through December 15th,

this is the ultimate time to grow your database. Okay, I'm going to get into some specific tactics

that you can do to get people onto your list for both business and consumer marketers,

but this October 15th date is critical.

So let me first give you some stats about why it's so important.

So first on the consumer side, for consumer marketers from October 15th through December 15th,

opt-in rates, that's people signing up onto your list, opt-in rates are 250% higher than any other 60-day period of the year.

This is the moment.

These 60 days are when you're going to get the most amount of people signing up for your list.

Now, on the emails that you do send out from October 15th through December 15th, okay,

your email open rates are 32% higher than any other

60-day period of the year. The last stat, which a little bit confusing, is that your unsubscribe

rates, the people that are removing themselves from your list during this 60-day period of the

year, 60-day time period is 210% higher than any other 60-day

time period of the year. Why are unsubscribes higher and yet the people signing up for your

list also higher? Because as people are signing up for certain lists, they're taking themselves

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