Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are back for Do This, Not That, and I have an amazing guest because it's a friend.

It's somebody I respect, somebody I learn from every single day.

So who's here?

Kristen Koenig is here, and she is from Ring Central.

Now, you may know Ring Central as the, you know, giant multi-billion dollar company that does all the cloud-based communication stuff where you

could have your meetings and calls and things. And that is Ring Central. But you may not also realize,

but Ring Central is one of the biggest players in event technology for in person for virtual for

everything and this is not a commercial for ring central but i will tell you all of the events in

my business we put on a lot of big events we do them on the ring central platform so i ask

christin to join us because they are leading the industry they're doing things nobody else is doing

and i want them, I want

Kristen, to share where it's all going, what we could be doing, what other companies are doing

to leverage the data that's out there. So I'm excited that she's here. Kristen, welcome to the show.

Thanks, Jay. What a welcome. Happy to be here. Well, it's all true.

And the thing about you is that you're always sharing on LinkedIn, which, by the way,

she's the best follow.

And you're always talking about what's coming next, where it's all headed.

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