Welcome to the Second in Command Podcast, produced by the C.O. Alliance and brought to

its founder Cameron Herald.

In the second-in-command podcast, we talked to top COOs who share the insights, strategies,

and tactics that made them the chief behind the chief.

And now here's your host, Cameron Harold.

Our guest today is the marketing director of the hustle, Scott Nixon.

The hustle was acquired by HubSpot in 2021. Before the acquisition, Scott served as

a head of product and growth where he grew the daily email newsletter 50% year over year to 1.5 million readers and premium

subscription 500% year over year to 10,000 plus paid subscribers. Prior to this

he developed a premium subscription for Tech Crunch, led user acquisition at

Surfline and established an internal media buying department at Propel Media.

He enjoys building products that people love and developing full funnel marketing strategies.

So Scott, welcome to the Second Command podcast.

Thanks for having me, Cameron.

Yeah, you've got a pretty interesting career.

I'm first off kind of interested when I was reading your bio earlier why would you have leapt from you know such a strong

Business like Tech Crunch and leapt over to you know this I guess at the time a smaller very entrepreneurial probably reasonably unknown

the hustle like what what made the jump? Yeah, great question.

I've always been attracted to kind of the high risk, high reward opportunities in my career.

That started after my role with Surfline. I was a part of an early stage startup

where we raised a million bucks and spent a year bringing that product to life and it's still alive

but it didn't quite get to the level we had hoped.

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