Ep 184: Building Your Personal Brand With Marketing Guru Seth Godin

HerMoney with Jean Chatzky

Jean Chatzky Her Money

Investing, Business

4.7 • 1.5K Ratings

🗓️ 23 October 2019

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week’s guest, marketing guru Seth Godin, has some motivation that’s going to change the way we think about our personal brand. Seth says that the strength of your personal brand — and perhaps even your entire career — hinges on a single question: Do you do what you say you’re going to do? In Mailbag, Jean advises a woman who rents out part of her home and is looking into refinancing her home loan, and where to invest once you’ve maxed out your 401(k). Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to an airwave media podcast.
0:04.0	Her money is supported by Fidelity Investments.
0:07.0	We want you to demand more from your money,
0:15.8	so start by knowing what you own and what you owe will help you take the next step at
0:20.4	Fidelity.com slash demand more now.
0:27.0	Our money comes to you through PRX. Hey everybody it's Jean Chatsky. Thank you so much for joining us today and I should warn you that in today's show we are going
0:46.4	deep we're diving right in for a little bit of introspection and I am gonna
0:52.0	flip the script and start by asking all of you a question.
0:57.0	Are you the kind of person who always follows through?
1:01.0	Are you somebody who always or almost always keeps their promises?
1:07.0	If you're already feeling guilty, don't hit pause because I am already feeling guilty, but we are going to learn a lot about this and so much more today
1:16.4	from our guest Seth Godin, who is the author of 19 books, many of them bestsellers. You've heard of them, lynchpin the dip, this is marketing.
1:28.4	He's got workshops galore including the Alt MBA and the marketing seminar and tens of thousands of people have taken those workshops and in 2018 he was inducted into the marketing hall of fame.
1:44.8	Seth, welcome.
1:46.4	Thank you, Gene.
1:47.0	It's good to talk to you.
1:48.0	Thank you so much for being here today.
1:51.1	You're actually with me on Skype. You're closer to my home than I am.
1:55.2	Well I'm watching out for you making sure that there's no intruders or bad weather or anything.
1:59.8	I appreciate it. I know you have been at this for a long time.
2:06.2	You have to have been at this for a long time
2:08.2	to write 19 books, but one of the things that you're famous for
	...

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