This is Annie Grace and you're listening to this naked mind podcast where without judgment,

pain or rules, we explore the role of alcohol in our lives and culture.

Hello, hello everybody, happy Tuesday. Welcome to what's working now. We're talking about business,

we're talking about marketing, we're talking about life. And because of that, this is one I'm so excited to talk to our guests that we have today.

Miss Annie Grace, Annie, welcome to the show.

Oh, thanks, Katie. It's so great to be here. Annie, I am super excited to talk to you. Now, anybody who knows me knows that I have never in my life consumed alcohol.

And yet, like, while that is the focus of your message and your conversation, I want to start out by letting anybody know if you have any habit in your life, be it chocolate or not exercising enough,

like if there's any habit in your life that you're feeling like this is not serving me and I've tried so many things to change it.

Annie is here to share with you some really amazing insights and principles on how to not just make yourself do the things that you want to do or need to do,

but like do it in a way that in fact, Mike Schmidt, he just described it really well. He's like, you know, when you watch a really good documentary at the end, you're like super motivated to go make some better decisions or go change the role.

And you say, like, that's what Annie does for people. So Annie, tell us just kind of in a nutshell, who you are and what it is that you do for the world.

Yeah, absolutely. So, you know, my journey ironically really started out in marketing, but in corporate marketing. And I grew up in an alternative situation. I actually grew up in a very tiny one room log cabin on the backside of the mountain in the middle of nowhere.

No running water, no electricity.

No, the corner story.

We had a snowmobile to get there in the winter because it was on the backside of us.

So it was about 10,500 feet in elevation and the parents didn't drink at all. Like there was no no cautionary tarry, no real alcohol in the house. It was, you know, just not really part of part of my life or part of my upbringing.

But then I graduated with the degree in marketing from CSU in Colorado and I ended up moving to Manhattan.

And pretty much was 26 years old, newly married, living in the city and about, I'd say weeks into this job, my boss took me aside and basically said, hey, you know, why aren't you showing up a happy hour.

Well, I mean, I don't really drink and he's like, oh, no, no, no, it's it's not about drinking. It's about networking. It's where our ideas are shared. It's where the deals are done. Like you got to show up. And I was like, OK, that's cool.

And the thing was kiddie is that I was so passionate about my job. And I didn't again have any sort of cautionary tale about alcohol. So it's like, already, I'll be there. I'll show up and I even had this method.

And it was a glass of wine and then a glass of water and a glass of wine and then a glass of water to make sure that I could keep up with all my colleagues that I'd be, you know, in it.

And fast forward a decade and it's interesting with alcohol because I feel like, you know, it, quote, benefits that it numbs your brain temporarily.

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