Welcome to Second and Command, brought to you by C.O. Alliance, where top-level COO

share the insights, tactics, and strategies that made them the chief behind the chief.

And now here's your host, Cameron Herald.

Leila Hermosa, the co-founder and C.O-O-O- for Jim Launch, is with us today.

Leila, really excited to talk to you.

You have been specializing in high ticket lead generation in sales for boot camps, cross cuts, and small group training

studios. I guess Jim's using Jim launch to go from zero to capacity in 30 days.

So I'm really actually looking forward to learning about that. You're also an entrepreneur the passion for helping

other entrepreneurs grow their businesses and change the world. You're one of those

people who can help make a decision to grow and do it instantaneously and

you can also use these superpowers to elicit loyalty and extreme

performance and ownership from the team that you coach. Wherever there's a growth

curve like the one at gym launch everyone looks to the sales and marketing but the

smart ones look to the operations. So scaling a

company like yours with 30% month over month growth is a bit of a Herculean effort and

if you look for the Hercules in gym launch you found it so welcome

Lela. Well thank you. How are you? I am doing well how about you Cameron? Really well I

always laugh when I hear like the bios that we write up and then I start reading them again. I'm like,

wow, we kind of got artistic all of a sudden maybe the wine must have come out last night.

I know, I'm like, wow, that was, I hope I live up to that.

Exactly.

So tell us how did you guys start gym

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