Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are back for what's up this week.

This is our short episode.

We break down what is going on this week in business and life and marketing.

And then we still have our short Ask Us Anything later in the week and our big tips episode at the end of the week.

So what's happening

this week? Well, I'm sure we all know who the pommel horse guy is. If you've been watching

the Olympics at all, you know that the U.S. men's gymnastics team got the bronze medal for the first

time in a really long time we got a medal. And it all really came down to this guy, Stephen

Ndorisik, who was

really just there for the pommel horse. He was wearing glasses. He looked a little nerdy. Then he took

off the glasses and he crushed it on the pommel horse. And the guy went viral everywhere because

he went from kind of like this Clark Kent looking dude to Superman looking dude.

And of course, brands are already jumping onto it.

Apparently he's getting reached out to for a lot of campaigns.

And there's an Iwear brand called EyeBobs that has already renamed its pair of glasses that Stephen wore.

They are now called The Stephen.

And they've planned a big marketing push around the Stephen.

...