Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are here for Ask Us Anything from Do This, Not That.

This is our short episode where all week long, we get in work questions and we get

in ridiculous questions.

And we try to tackle one of each.

And if you want to submit a question it's really easy you go

to jshwedelson.com slash podcast and there's a button that says ask us anything and you would be

amazed at what we get so let's jump right into it let's go to the work question first we got a question

from dave from livingston new jersey i was just in Livingston a few weeks ago.

And you know what? I went to a diner there. It's called Seymour's. It was great.

I got like a breakfast sandwich. It was awesome. Where I live, we have horrible diners. I think

every city, town, in the country, needs to have good diners that are like 24-7,

always open. You can get like a breakfast sandwich at 2 in the morning or chocolate chip

pancakes. Am I hungry? I must be hungry. Anyway, the diners in Bocer Tone stink. What's your question,

Dave? All right, Jay. My company thinks last touch attribution is the right way to measure ROI.

Am I crazy that this is crazy?

No, I am on board with you, but let me first explain what last touch attribution is.

So last touch attribution is a way of giving all the

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