Welcome to a new special series called The Bathroom Break.

That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.

But I don't recommend both, but that's your choice.

This collab is going to be super fun.

We have Daniel Murray from the marketing millennials and me, Jay Schwettleson, from the Do This Not That podcast and subjectline.com.

Each episode in the series, we are going to go over quick tips about different marketing

topics.

And if you want to be in the bathroom, fine.

Just don't tell us about it.

Thanks for checking it out.

We are back for another bathroom break with the one, the only, the best hair in the business, Jay Shredelson, and me, Daniel

Murray. And by the way, I'm giving a testimonial right now that Jay does have the best

hair in marketing. So feel free to use it on your landing page, your LinkedIn, whatever you want.

But this actually goes into the topic of the day is New DC and testimonial. So we can get into it or

we can ramble for a little bit. Jay, what are you, what path do you want to go now?

Yeah, you see, that was an unsolicited testimonial that you just gave me. Those are like really the best kinds. But let's jump right into it. And we're going to talk about the importance of social proof, the importance of testimonials, user generated content, because it is life. You know, I always think about if I was to go on, you know, Uber and order an Uber and

Uber said the guy drove seven rides at a 3.8 rating, there's a 0% chance of getting in that car

because I'll, I'll die. But if he had 5,000 rides and a perfect rating, right?

I'm like, dude, I mean, it's going to be like Disney World in that car.

And I couldn't be more excited.

And that's the world that we live in.

Now, everything is about testimonials.

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