Ep. 164 • Should You Be Charging Hourly? w/ @asil
The Hair Game
Salon Republic
4.9 • 571 Ratings
🗓️ 26 October 2020
⏱️ 55 minutes
🧾️ Download transcript
Summary
Is charging hourly right for you? Will you make more money, have less hassle.... maybe even BOTH?
Color Correction & Balayage Specialist Asil Simsek explains his pricing system and why he simply charges an hourly rate for all services.
We also get into how he established a clientele here in USA (through Groupon!!) and his strategies for using his IG/Tiktok accounts (hint: personality counts)
SHOW NOTES:
• How Covid affected his salon and how his financial strategies helped him survive
• Changes in his salon process post-covid
• Why he charges hourly
• His apprenticeship in Turkey
• Differences in Turkey vs US hairdressing
• The move to the USA, and the use of Groupon & IG to build clientele
• His process for raising prices; how he told his clients
• Starting and using @f*ckinghair as an 'alter-ego' account
• The change of IG and the importance of personality + an IG Reels & TikTok discussion
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Transcript
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| 0:00.0 | Why it makes sense to charge hourly, we have to understand this. |
| 0:04.0 | I don't like to upsell. I don't need to upsell because I don't need to tell client, oh, I'm going to use bond building on you, oh, I'm going to do deep conditioning on you, oh, let me trim your hair, oh, is it going to be 50, is it going to be 75? I don't like those conversations. Hi, I'm Christina Kregal. Maggie Mulhern from Modern Salon Media. Hi, I'm Eric Vaughn. Hello, Todd to Head Fest East |
| 0:24.0 | and the Land. This is Guy Tito. Music. Hi, I'm Christina Cretel. I'm Maggie Mulhern from Modern Salon Media. |
| 0:21.6 | Hi, I'm Eric Vaughn. |
| 0:22.6 | Hello, Todd the Hair Best East in the Land. |
| 0:24.6 | This is Guy Tang and welcome to the Hair Game Podcast. |
| 0:27.6 | Hey, listener, I'm Eric Taylor. |
| 0:30.6 | Big news today. |
| 0:31.6 | Early last week, the State of California opened personal care services inside. |
| 0:36.6 | Finally. And then on Friday the 23rd, the County of LA did the same. |
| 0:41.3 | So that's great news for all non-haired beauty pros who have been shut down for way, way too long. |
| 0:48.3 | Also on Friday, the County of LA removed its 25% capacity restriction on salons. They simply said, you need to stay |
| 0:57.9 | at least six feet apart from others, other than your clients, of course. So big congratulations |
| 1:05.1 | to all of those who have been marginalized by the sporadic and arbitrary orders in the state of California |
| 1:12.5 | and all of those who fought to educate the decision makers so that they could make better decisions. |
| 1:20.1 | So just to be clear, beauty services have been carved out from the tier system, the four-color tier system. |
| 1:29.3 | So we no longer have to obsess over how many cases there are |
| 1:34.7 | and the positivity rate of the cases. |
| 1:39.5 | In other news, we expanded Salon Republic's Valencia location. |
| 1:43.6 | That is open now. Also, Salon Republic's Valencia location. That is open now. |
| 1:45.0 | Also, Salon Republic, Linwood, Washington, and Sunnyvale in Silicon Valley are now leasing studios. |
| 1:53.0 | Go to Salonrepublic.com for details and set up a tour. |
... |
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