Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for Do this, not that.

And if you're just trying to have a relaxing summer and you're like, you know what,

I'm going to get to whatever it is that we're going to be promoting,

whether you're a business marketer, consumer marketer in the next few weeks,

in the next month or two, you can't do that.

Because as marketers, we have to always be ahead of the game and things are shifting right now.

And we have some really interesting data about what you need to be doing in the next 30 days to

make sure that you are ahead of the game.

What do I mean by getting ahead of the game?

Well, in the last two weeks alone, Halloween email promotions are up 300%. And in the last two weeks

alone, subject lines and emails on the B2B side mentioning Q4, quarter four, are up 200%. This is all stuff that's

not happening for a while, but we are talking about it now because that is the mindset.

And we know something very interesting from previous years.

September 1st is a magical date on the calendar in terms of how we all think.

Humanity thinks about the rest of the year and it is coming up.

So September 1st, what happens? First of all,

on the business side, we start to only care about 2025, about the year ahead. So when you see

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