Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are here for do this, not that. And we have a special guest.

And I don't know if there ever happen to anybody,

but I've been following this person for a long time,

consuming her content.

And I'm like, we need her on the show because she's really smart

and I'm fired up. So we have Jess Cook. Who's Jess Cook? She's going to tell you who she is,

but she is the head of content and communication for a company called Island, which if you don't

know Island, they have this wild like browser for enterprises, security stuff.

It is mind-blowing.

But beyond that, she's also the host of this amazing podcast called That's Marketing

Baby.

But even more than that, she is a content machine.

And today we're going to be talking about repurposing content and content calendars. It's going to be

amazing. Jess, welcome to the show. Jay, I'm so excited to be here. Thank you so much for having me

because likewise, I've been following you, listening to your show, getting all of the email

subjectline.com mojo going on for a very long time. So thank you for having me.

I appreciate that. So all right, before we get into repurposing content and all this content stuff,

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