Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are here for do this, not that.

Let me ask you a question.

Are you bad at spelling?

Like me.

Do you have horrible grammar?

Like I do? Well, this is your time to shine as a marketer because living in this world of AI this last year,

we've all gotten so accustomed to going on AI, say, make this content for me, write this for me,

that all the content that's getting pumped out there is so generic.

Okay.

And then if you add on top of the generic world that we're now living in, the other

world that we're living in is this world that we all text each other. We're texting each other

with these abbreviations, with half words, with grammar that makes no sense. And that's how we

are communicating in our human ways. Right. So what does this all mean? What does this have to do with marketing?

Well, we are now in a world where when you use unconventional grammar, when you use bad

grammar, when you misspell things, when sentence structure is a mess, it does better than when

you do things the right way. And we're seeing in all different

aspects of marketing. And I want to take you through some quick tips right now that if you

...