Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are back for do this, not that.

And we have a dude here today who's way smarter than I am.

That's not really that hard.

But who do we got?

We got Drew Brucker.

Now, if you don't know Drew, this dude's really smart. I mean,

when we get into like AI stuff, which is what we're going to be talking about. We're going

talking about AI image generation because this is the guy on the planet on this topic. There's

nobody that knows it better than Drew. He's also an American Marketing Association 40 under 40, and he has been a part of

and helped to steer hypergrowth companies, SaaS companies, things that are on the cutting edge

of all of it. He's incredible. And I'm just excited to have him here. We're going to really dig into

what I think is something that we all need to know more about,

needs to know more how to do, which is AI image generation. So, Drew, welcome to the podcast.

Man, so grateful to be here chatting with you, man. It's, it's been a long time coming. And

I think it's going to be a home run if we can deliver on things that are actionable for listeners

today and just give them something new to think about. Love it. All right. So prove to us now that

you're not an AI bot and tell us how did Drew become Drew before we get into all this stuff? And maybe

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