Ep 143: The Red Blend Trend

Wine for Normal People

Alcohol, Lifestyle, Arts, Education, Food, Wine, Dining, Grapes

4.6 • 1.5K Ratings

🗓️ 15 October 2015

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode we talk about the enormous and growing popularity (in North America) of red blends.We discuss:

The stats on red blends in the US and their explosive growth, especially at the low end
The marketing gimmicks around the trends, including the fascinating names the large companies have come up with from "InspiRed" to "The Troublemaker."
The flavor profile of most blends and the differences between them and varietal wines.
The benefits of blends and the names of some very famed blends.
The difference between "intentional blends" and "kitchen sink" blends. Along with the sweetness factor.
My opinion on the importance of back label copy to help explain the blend better
A run down of the potential winners and losers of the trend

Thanks for listening! Enjoy!

Transcript

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0:00.0	MC Ice, guess what?
0:02.0	Today's podcast is brought to our listeners by audible.com.
0:05.0	Yep, and they can get a free audiobook download at
0:08.0	W.W.
0:11.0	www. Audible Trial.com, forward slash wine for normal people there's over a hundred thousand
0:14.7	titles to choose from and those are for your iPhone Android Kindle or MP3
0:19.0	player go get a buck let's get to the show. Thanks for listening to wine for normal people.
0:27.0	The podcast for people who want to learn about wine
0:31.0	but can do without the attitude that seems to go with it.
0:35.8	I'm Elizabeth Schneider, a certified Silmaier and certified specialist of wine.
0:39.8	And I'm MC Ice, just a wine-loving normal person.
0:42.8	Everybody was very excited last episode that we were back to regions and we will completely
0:48.6	be doing more of that.
0:50.5	But I had this on the list of things that we should cover because I do think that red blends are increasing, especially in wines from the new world, and I felt like we should probably address what the deal is with them because I have been getting a lot of questions about it.
1:08.1	So last week was just a tease is what you're saying.
1:10.6	No, it's not a tease. We'll go back to it, although I do have a couple
1:13.8	good interviews coming up also. I know some of you love the interviews, some of you
1:17.4	don't love the interviews. We're gonna try to continue to do a mix of
1:21.4	everything to just keep it interesting and fresh. I think as
1:24.8	we've been out and about a little bit more we've come into contact with some really
1:29.3	cool people that I think are cool to hear from yeah
1:33.0	I like it well I mean generally speaking the interviews I try my best only to
	...

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