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The Tom Ferry Podcast Experience

EP. 14: Small and Big Business Growth Strategies and Maintaining Hyper-Growth with Tiffani Bova

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.81.1K Ratings

🗓️ 24 April 2019

⏱️ 79 minutes

🧾️ Download transcript

Summary

I’ve learned so much from Tiffani Bova over the years and I’m excited to share her fantastic insights and contributions about business growth with you here. From her early days working for a carnival to her time at Gartner to her current role as the Customer Growth and Innovation Evangelist at Salesforce, Tiffani reveals lessons learned, her advice and her wealth of experience helping people grow their businesses in this deep-dive interview. For show notes and more information visit: https://tfi.media/2PteesM

Transcript

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0:00.0

It's like 85% percent of the companies are smaller than $5 million.

0:04.1

Like the bulk of companies are small.

0:06.9

And of those, a very large percentage will hit a growth stall at some point in their history,

0:11.8

meaning that they're just not growing.

0:14.5

So flat?

0:15.5

Flatt towing.

0:16.5

They're just flat.

0:17.5

So it's not you're in negative growth mode, but you're flat.

0:20.0

And so when you start the canary and the coal mine is when it starts to slow down are you anticipating 18 months from now I

0:26.8

guarantee you're going to be in a full-blown growth stall and so the things

0:30.6

you start to change now will have an impact.

0:33.3

You know Jeff Baso says it all the time.

0:34.8

If I have a good quarter, the reason I have a good quarter is because decisions I made three years ago.

0:38.6

Bingo.

0:39.6

Not because of the decisions I've made today.

0:41.9

So here's the thing, entrepreneurs, leaders, sales people. We all want to create

0:45.8

consistent, repeatable, and scalable ways to grow our business and our income, and we want to do it better,

0:51.3

faster, and more seamlessly.

0:53.2

Why?

0:53.9

So we can actually enjoy our lives, take vacations,

0:56.4

and spend the quality time what we want

0:58.2

with the people that we love.

...

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