Ep. 139 [Exclusive] Sarah Ashcroft Reveals The Real Reason Why SLA Closed

Working Hard, Hardly Working

[email protected]

Ceos, Feminsim, Advice, Self-improvement, Business, Women In Business, Stories, Education, Marketing, Self Improvement, Health & Fitness, Ceo, Women Leaders, Money, Careers, Success

4.4 • 738 Ratings

🗓️ 18 May 2025

⏱️ 79 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today’s guest is someone you may remember from one of our most listened-to episodes of last year—Sarah Ashcroft. Sarah is one of the original fashion creators in the UK, and in our last episode, she took us through her journey turning her online presence into the fashion powerhouse that was SLA The Label.

But since then, a lot has changed.

In Feburary this year, Sarah announced that SLA was closing. This episode is the first time she’s speaking on a podcast about that situation—what led to it, how it felt to walk away from something she built from the ground up, and what she’s learned in the months since.

This is a conversation about identity, pressure, clarity, and the harsh reality of running a business in public. It’s raw, it’s reflective, and it’s going to resonate with anyone who's ever had to make a difficult decision or gone through a huge life change.I’m so grateful to Sarah for trusting us with this conversation.

SARAH ASHCROFT

Instagram: https://www.instagram.com/sarahhashcroft/?hl=en

Youtube: https://www.youtube.com/@sarahhashcroft

MY LINKS: https://gracebeverley.komi.io/

RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is obviously monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊

Hosted on Acast. See acast.com/privacy for more information.

Transcript

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1:01.4	This episode is brought to you by South by Southwest, London. For the first time ever,
1:05.4	the famous South by Southwest Festival is coming to London and let me tell you you really want
1:09.2	to be there. It's a convergence of creativity, culture and technology and I know that sounds pretty general, but the lineup is genuinely
1:15.7	every entrepreneur's dream. From AI and humanity to the future of healthcare and the state of
1:20.3	the music industry, there is something for everyone and I've been stalking the line up like I would
1:24.4	a music festival. At the top of my list is the session on how AI agents are going to transform creativity, something that's super relevant to every single one of my
1:31.1	businesses, and especially retrograde to the virtual talent agent I co-founded last year. I also really
1:36.2	love the sound of the session with C-suite execs from Formula One and Lego group about how to
1:40.5	build immersive experiences, something I'm thinking about all the time now we're opening
1:44.3	the tarla store. It's also an incredible chance to network. There will be over 650 companies attending
	...

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