Ep. 1382: Joe Pine Interview with Michael Covel on Trend Following Radio
Michael Covel's Trend Following
Michael Covel
4.6 • 732 Ratings
🗓️ 23 March 2026
⏱️ 45 minutes
🧾️ Download transcript
Summary
My guest today is Joe Pine. He is an author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is cofounder of Strategic Horizons LLP. He consults with numerous companies around the world, helping them embrace the ideas and frameworks he writes about, develop concepts for creating more economic value, and see those concepts become reality.
The topic is his book The Transformation Economy: Guiding Customers to Achieve Their Aspirations.
In this episode of Trend Following Radio we discuss:
- Evolution from experience economy to transformation economy
- Businesses guiding customers to achieve aspirations
- Charging based on outcomes instead of time
- Spheres of transformation health wealth wisdom purpose and meaning
- Role of AI and personalization in enabling transformation platforms
Jump in!
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I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.
To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/
You can watch a free video here: https://www.trendfollowing.com/video/
Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast
My social media platforms:
Twitter: @covel
Facebook: @trendfollowing
LinkedIn: @covel
Instagram: @mikecovel
Hope you enjoy my never-ending podcast conversation!
Transcript
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| 0:00.0 | My guest today is Joseph Pine. This is a return visit for him. He's the author of a book that I really |
| 0:06.8 | enjoy from the late 90s called The Experience Economy, a must read. He has a new workout, a new book |
| 0:14.2 | called The Transformation Economy, Guiding Customers to Achieve Their Aspirations, right in my wheelhouse. Instantly new, I wanted to talk. guiding customers to achieve their aspirations. |
| 0:22.4 | Right in my wheelhouse. |
| 0:28.0 | Instantly knew I wanted to talk to Joseph, instantly knew I would like this conversation. |
| 0:30.8 | And I hope you enjoy it as well. I know. We first spoke in 2019. |
| 0:48.2 | My podcast had been on for a while, but your first book, The Experience Economy, had stuck with me. |
| 0:53.4 | It was a 90s book? Yeah, it was actually |
| 0:55.2 | it came out in 99 and then we updated 2011 and again in 2020 or late 2019. I don't know if we |
| 1:02.5 | talked before or after that. We spoke in 2019, I believe, I looked it up. But I think the thing |
| 1:08.1 | about that book and it just stuck with me, and it was something where |
| 1:13.2 | it was like this great idea, this great thought, this great truism. I guess, yes, businesses were |
| 1:20.2 | doing it, but it wasn't something that was talked about, unless you were talking about it. I always |
| 1:24.5 | thought to myself, gosh, that's where I want to be as a business owner |
| 1:28.3 | working with clients. I want to be there because that's what people want. And I'm going to |
| 1:33.6 | give you this a little bit of a setup here. And so when I saw you had this new book. And again, |
| 1:39.7 | I like to just have conversations. It's not necessarily a book promotion or anything. But when I saw |
| 1:44.9 | this new book that you had, I was like, oh, wow, it's so self-evident. That's one of my |
| 1:51.5 | favorite comments, by the way. And some of my setup here also is that I've done hundreds of |
| 1:56.9 | interviews. And up until COVID, I found that authors, particularly business authors, were often |
| 2:05.3 | coming up with a novel perspective or something interesting. We got inside COVID and almost every |
| 2:13.1 | book title went to, I wrote a book on leadership. Here's how you lead. I wrote a book on teamwork. |
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