Ep. 126 - RETAIL TRENDS: w/Georgia Gkolfinopoulou [Marigold] How Consumer Behavior Has Changed!

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 31 May 2024

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of "Do This, Not That", host Jay Schwedelson interviews Georgia Gkolfinopoulou, Marketing Strategist at Marigold, about recent consumer behavior trends and ways brands can build loyalty. They discuss personalization, customer-centricity, and simple tactics brands can use to make customers feel valued. ================================================================= Best Moments: (04:48) The importance of personalization in marketing TODAY and how it has changed (08:51) Br...

Transcript

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0:00.0	Welcome to Do This Not That, the podcast for marketers.
0:14.3	You'll walk away from each episode with actionable tips you can test immediately.
0:19.7	You'll hear from the best minds in marketing who will share
0:22.6	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.8	that is our every day. I'm Jay Schwettleson. Let's do this, not that.
0:41.9	We are here for a special episode of Do This, Not That. We have an amazing guest.
0:44.4	I'm so excited.
0:45.5	So we have Georgia, Colfinolpulu.
0:50.2	I really hope I got that right.
0:51.8	I'm not sure if I did, but I think it was close enough.
0:54.5	No offense.
0:55.0	Not close enough.
0:55.9	It has to be right, but whatever.
0:58.2	She is from Marigold.
1:00.4	Marigold is an amazing company platform that's all about relationship marketing, email marketing.
1:07.6	They have over 40,000 customers.
1:10.7	And the reason I asked Georgia to join us today is that
1:12.8	she's one of the lead marketing strategists at marigold and a lot of times we're talking about
1:17.4	research that companies come out with always like well how did they do that who's actually
1:22.2	involved with making that we actually hear from that person so i was like georgia you got to come
1:27.1	on because she is the person working with her research
1:29.8	team that's actually getting all of these trends and information together.
	...

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