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The Hello Someday Podcast For Sober Curious Women

Ep. 123: The Advertising of Alcohol To Women

The Hello Someday Podcast For Sober Curious Women

Casey McGuire Davidson: Sober Coach

Education, Self-improvement, Health & Fitness, Mental Health

4.9752 Ratings

🗓️ 18 August 2022

⏱️ 59 minutes

🧾️ Download transcript

Summary

Alcohol advertising spending is set to hit 6 billion dollars in 2023 with the advertising of alcohol to women as a key industry focus for the last 60 years.    On the podcast today we’re talking about the advertising of alcohol to women with Jean Kilbourne. Jean is internationally recognized for her groundbreaking work on the image of women in advertising and for her critical studies of alcohol and tobacco advertising. In her film, Deadly Persuasion, Jean exposes the manipulative marketing strategies and tactics used by the tobacco and alcohol industries to keep Americans hooked on their products.  The goal of alcohol advertisers is to sell more than beverages. For full show notes and to access resources mentioned in this episode, head to www.hellosomedaycoaching.com/123 Connect with Casey McGuire Davidson Find out more about Casey and her coaching programs, head over to her website, www.hellosomedaycoaching.com

Transcript

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0:00.0

Welcome to the Hello Sunday podcast, the podcast for busy women who are ready to drink less and live more.

0:10.3

I'm Casey McGuire Davidson, ex-red wine girl turned life coach, helping women create lives they love without alcohol.

0:18.4

But it wasn't that long ago that I was anxious, overwhelmed, and drinking a bottle

0:23.1

of wine a night to unwind. I thought that wine was the glue, holding my life together,

0:28.6

helping me cope with my kids, my stressful job, and my busy life. I didn't realize that my love

0:35.0

affair with drinking was making me more anxious and less able to

0:39.2

manage my responsibilities. In this podcast, my goal is to teach you the tried and true secrets

0:45.5

of creating and living a life you don't want to escape from. Each week, I'll bring you tools,

0:52.1

lessons, and conversations to help you drink less and live more.

0:56.6

I'll teach you how to navigate our drinking-obsessed culture without a buzz,

1:01.0

how to sit with your emotions when you're lonely or angry, frustrated, or overwhelmed,

1:06.9

how to self-soothe without a drink, and how to turn the decision to stop drinking from your

1:12.6

worst-case scenario to the best decision of your life.

1:16.8

I am so glad you're here.

1:18.5

Now, let's get started.

1:21.7

Hey, it's Casey.

1:23.7

If you've been thinking about taking a break from drinking drinking but keep pushing it off, this is your sign

1:30.6

to do something different. I know what it's like to wake up again thinking, why did I drink last

1:36.7

night? I wasn't even planning to. Or to tell yourself, I'll take a break next week or after that next big

1:44.0

event or maybe next month.

1:46.0

But here's the thing. Waiting doesn't make it easier. What does? A game plan that actually works.

1:54.8

That's why I want you to come join me in my free master class, five secrets to successfully take a break from drinking, even if you've

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