This is trend following radio where great thinking comes alive.

Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings.

I am your host, Michael Covel, not filtered, raw, honest.

That's my passion.

My guest today is Bruce Usher.

Bruce is a professor at the Columbia Business School in New York City.

He's also an entrepreneur before he went down the academic path.

Today we jump into perhaps the most controversial issue facing humanity today.

Climate change.

Bruce's new book is called Investing in the era of climate change. No big lead

up here. Let's jump right into the deep end of the pool. You can probably guess it's going to be

interesting. And you know what? To me, it was interesting. Where do we end up? You'll just have to tune in and check that out. I hope you enjoy this conversation with Bruce Usher. This is a, after I think 1,100 episodes on this podcast and all kinds of subjects,

started off as a trading podcast to parallel my books, but has morphed into every subject under the sun

and probably many academic peers that perhaps you even know have appeared

on the show. I saw that. Very impressive. Yeah. Well, so here's my thing is that this has been a

topic that has come up many times. I've often avoided it. In fact, this might be the first

time that I've brought this topic onto the podcast. I think the reason,

one of the reasons I did, though, okay, I can see your book and I've got some perspectives about

where you come from. The fact that you acknowledged that it was controversial at least made me think,

well, okay, this, we've got something to work with here, right? This could be interesting in that

says, because

of course it is controversial, isn't it? Absolutely, and I think there's a number of layers

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