Ep 111: How The Shade Room Founder Angelica Nwandu Launched A Media Company on Instagram
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.8 • 1.8K Ratings
🗓️ 26 September 2018
⏱️ 55 minutes
🧾️ Download transcript
Summary
Today in the guest chair is Angelica Nwandu. Angelica is the founder of The Shade Room, a media company that covers celebrity news and celebrates black culture. With over 14 million followers on Instagram alone, The Shade Room has become the it-destination for breaking national stories. Angelica herself was named as one of the Forbes "30 under 30" in 2016 and has created an empire that inspired Refinery 29 to dub her "the Oprah of our generation.”
Angelica, as you’ll hear on the episode, is someone who is so fascinating to me, because she didn’t have a blueprint. But her confidence is contagious. She may not have known for sure that what she would create would work, but something inside of her made her believe it would work. That’s the kind of confidence we all need to have.
On today’s episode, we’ll get into:
- How Angelica got her start
- How her foster care upbringing influenced her life’s path
- And how she revolutionized celebrity news starting with a laptop, wifi, and an Instagram account
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Social Media Info
Connect on Instagram:
The Shade Room - @theshaderoom
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Transcript
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| 0:00.0 | You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your |
| 0:08.1 | Side Hustle, from Passion Project to Profitable Business. |
| 0:11.9 | And I'm your host, Nakela Matthew Zakome. So let's get started. |
| 0:17.7 | Hey hey guys welcome back to the show. Today in the guest chair we have |
| 0:22.2 | Angelica also known as Angie Wandu. |
| 0:25.0 | Angelica is the founder of the Shade Room, a media company that covers |
| 0:30.0 | Celebrity News and celebrates black culture. With over 14 million followers on |
| 0:35.5 | Instagram alone, the Shade Room has become the it destination for breaking |
| 0:40.4 | national stories. Angelica herself was named as one of the Forbes 30 |
| 0:45.1 | under 30 in 2016 and has created an empire that inspired Refinery 29 to call |
| 0:51.2 | her the Oprah of our generation. Finally, have a blueprint. She basically started this site on Instagram and her confidence is |
| 1:05.7 | contagious. She may not have known for sure that what she would create would work |
| 1:10.4 | but something inside of her made her believe it would. |
| 1:14.1 | And that's the kind of confidence we all need to have. |
| 1:17.1 | She is also not one for excuses, so a lot of times we get caught up in the tech of things |
| 1:22.2 | and we're like, oh, I don't know how to do this. |
| 1:24.0 | She was like you know what I don't know how to do a site so I'm gonna start this on |
| 1:28.6 | Instagram and I'll figure out how to build a website later. That is the kind of confidence and determination you need. |
| 1:36.0 | So on today's episode we'll get into how Angelica got her start, how her foster care |
| 1:42.0 | upbringing influenced her life's path, and how she revolutionized |
| 1:45.7 | celebrity news starting with a laptop, Wi-Fi, and an Instagram account. |
| 1:50.0 | Before we get into the episode, you know we have to shout out the review of the week. |
... |
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