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The Tom Ferry Podcast Experience

EP. 11: The Secret Sauce to Creating Good Content and Building Your Brand with Iris Chen

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.81.1K Ratings

🗓️ 3 April 2019

⏱️ 45 minutes

🧾️ Download transcript

Summary

Are you creating relevant, valuable and compelling content? If you can’t definitively say “Yes” to all three of those, you need to listen to this interview with Iris Chen. She’s a content creator and entrepreneur whose passion is helping other entrepreneurs find their purpose and build their brands online. Let this episode help you refine your content strategy, gauge the results and level up your content creation to take your business to new heights. For show notes and more information, visit: https://tfi.media/2K1mKA2

Transcript

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0:00.0

Now, you know, everybody started in the last three, five years, right?

0:02.8

Everybody's doing it now, but it was super fun to be early.

0:06.4

Yeah.

0:07.4

Enough of that.

0:08.4

Let's talk good content.

0:09.4

Let's talk.

0:10.4

Like, how do you define good content?

0:14.0

So here's the thing,

0:18.0

entrepreneurs, leaders, salespeople.

0:20.0

We all want to create consistent, repeatable, and scalable ways to grow our business and our income.

0:25.0

And we want to do it better, faster, and more seamlessly.

0:28.0

Why?

0:29.0

So we can actually enjoy our lives, take vacations, and spend the quality time what we want with the people that we love.

0:34.7

How do we do all this without spending a fortune or running ourselves ragged?

0:38.9

That's the big question, and this show is dedicated to the answer.

0:48.0

Standing out from the competition is critical to your business success. Today, thanks to the rise of social media and the constant evolution of the internet, competition is

0:54.7

fiercive than ever. So how do you stand out in an ultra-competitive and noisy world

0:59.3

where the average attention span is down to less than 8 seconds. The answer is content marketing.

1:06.4

Content marketing is currently the most important and fastest growing branch of digital

1:11.0

marketing. According to the legendary marketing expert Seth Goughton,

1:15.4

content marketing is the only marketing left. In today's world, it's the only way a business

1:21.8

is going to differentiate itself in a noisy marketplace.

...

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