Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

All right, we are here for what has to be one of the most special episodes we've ever had of this crazy thing.

So we have a guest.

And if somebody said to me, okay, you can only choose one person that has taught you the most, that their content

is what you look forward to more than any other human beings content and is the most

real person in the marketing world. Who would that person be? And without hesitation,

I would say Amy Porterfield. That is who I would say. I mean, forget about it.

There's no one else. Now, if you don't know, I'm going to let Amy introduce herself and talk

all about herself in a second, but I have to do the part where I really tell you how awesome she is.

If you don't know Amy, then you're from Mars and welcome to Earth. I hope it's going well.

Let me give you a little bit of a background on who this amazing person is. So let's rewind. Back in 2009, Amy was the director

of content for the Tony Robbins companies. But she decided, she did the thing we all dream of.

And she said, I want freedom in my work life.

And she bailed.

She bailed on this great job that she had, this dream job that she had and said, I'm

starting my own business.

And I'm going to launch the digital course academy.

And I'm going to teach other people how to build their own online courses.

...