Ep 103: Marketing Wine to Women

Wine for Normal People

Alcohol, Lifestyle, Arts, Education, Food, Wine, Dining, Grapes

4.6 • 1.5K Ratings

🗓️ 29 June 2014

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week Rick makes a comeback! We get a little industry insider-y, discussing the irritating practices and dumbed down way wine is marketed to women and, specifically, to moms.

I have to admit, this holds a special place for me since I was a wine marketer but always found the generalizations made so demeaning. This one's a little nerdy, but I hope you enjoy it!

Oh, and it features a clip from "A Beautiful Mine" by RJD2 in the intro.

Download it here:

https://itunes.apple.com/ca/album/beautiful-mine-theme-from/id327091770

Transcript

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0:00.0	MC Ice, guess what?
0:02.0	Today's podcast is brought to our listeners by audible.com.
0:05.0	Yep, and they can get a free audiobook download at
0:08.0	W.W.
0:11.0	www. Audible Trial.com, forward slash wine for normal people there's over a hundred thousand
0:14.7	titles to choose from and those are for your iPhone Android Kindle or MP3
0:19.0	player go get a buck Let's get to the show.
0:30.0	Thanks for downloading wine for normal people radio. The podcast for people who like wine, but not the snobbery that goes with it.
0:35.0	I'm Elizabeth Schneider, a certified silye, and certified specialist of wine.
0:39.0	And I'm MC Ice, just a wine-loving normal person. Oh, So as promised in the hundredth episode, Rick has made time in his schedule to come back and
1:17.6	record a podcast. Yay!
1:19.9	Now we can say that we will not go all through 2014 without a Rick
1:23.9	podcast and I can't believe it I want to I definitely want to take a look back
1:27.9	last year and see if I even squeaked one little wine chat in there with you but I
1:31.8	first thank you for having me on your show this is probably
1:36.0	it's still our show well that's very sweet of you part of the family man. That's all good.
1:42.8	The 100th episode. We already talked about this. You know, you got this started. This is, I mean, really, you're the creator.
1:47.8	You're in the hundreds. Do you remember when we first started numbering these things, episodes and I think we started with like a
1:55.5	zero zero one. You did that and I remember thinking to myself, yeah right, like we're ever going to get to 100 or we even going to get to 10.
2:02.6	What's going to happen when you get to a thousand?
2:04.9	Well, that's what I was going to say.
2:05.8	Do I need to start 0-1,000?
	...

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