Welcome to the Second in Command Podcast, produced by the C.O. Alliance and brought to

its founder Cameron Herald.

In the second-in-command podcast, we talked to top COOs who share the insights, strategies,

and tactics that made them the chief behind the chief. And now here's your host

Cameron Harold.

Alex is the Director of Operations at Kerret, a software company that helps high achieving real estate investors and agents generate leads online.

Carrot's customers are able to run highly profitable businesses and make an impact in their communities.

Carrot focuses on website and marketing performance

and helping their customers stand out in the crowded space that is real estate marketing.

Alex joined Carrot in 2014 as employee number four

and has helped grow the company to pass 30 employees and

6,500 customers. Alex bleeds orange and loves seeing carrot customers

change their lives for the better. Alex has been involved in projects and initiatives

across all business functions

and enjoys bridging the gap between departments

to make the biggest impact for Caret and its customers.

He's a self-proclaimed spreadsheet addict

and loves to see a wall-organized or well-organized project with clear metrics and objectives.

Alex finds balance in life by leaving the office and enjoying all the Pacific Northwest has to offer with his wife Morgan and their twin

daughters Nora and Hadley. Also a fun story about Alex. He set a goal two years ago to eventually

get the company to the size that he would be able to join the C.O. Alliance event. We got to have a picture

together and he told me the story and he kind of got choked up and I got a little choked up as well.

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