Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

Welcome to Do this, not that.

And I'm excited for two reasons.

One is we have an incredible guest.

And two is we're going to talk about email.

And I was getting excited when we talk about email.

But more importantly, it's who is here to talk about email.

So we have Mary Keow here.

Now, if you don't follow Mary in LinkedIn, you are not using LinkedIn properly because

she is one of my absolute favorite follows.

She's crazy smart.

She shares like these takes on things that you just don't see anywhere else.

And who is she?

She is the director of product and content marketing at a company called

CoLab Software, which powers engineering teams and all their design efforts. But the real

secret sauce is that she makes marketing interesting when you're marketing stuff that is

hard to make really fun and exciting. So I'm so excited to have her here. Mary,

welcome to do this, not that.

...