Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are here for the 100th episode of Do This, Not That.

What?

Yeah, when we started this thing, I didn't think we were making it to episode number five,

but here we are, and we got so much more craziness to share.

So I first, before we get into the tactics and tips, I just want to say thank you. Thanks for checking this thing out. I know it gets a little

crazy. There's some chaos in it, but hopefully you've got some value, got some ideas out of it.

And it's a little bit of fun mixed in with all the work stuff that you got to do. And since it is our 100th episode, got a small ask,

if you're able to leave this thing or review, that would be amazing. It helps to

circulate with the algorithm, gets more people to join on board and listen and really just

grows all of us being able to hang out with more cool people. So appreciate you if you're

able to do that. And if you ever want to get in contact with me, you could always

DM me on LinkedIn or you can go to jshwedelson.com and there's ways to email me there.

And we'd love to hear your ideas for the show or your ideas for the horrible TV I should watch.

You name it. Reach out to me. That would be amazing. But let's get into what we're talking about today.

And what we're going to talk about today is the exact

optimal email sending schedule for your offers. We have been doing a ton of research trying to figure

out what is the exact way that we should be sending out our emails, how often and when,

...