EP 1: Jay Abraham on the Strategy of Preeminence and Standing Out from the Competition

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.8 • 1.1K Ratings

🗓️ 4 February 2019

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Whether you realize it or not, Jay Abraham has likely played a role in your buying habits at some point in your life. He’s a master marketer who has consulted for more than 500 different industries, and his esteemed client list includes everybody from IBM to HBO, Tony Robbins to Taco Bell. Jay excels at helping companies and individuals separate themselves from the competition, which is an organic offshoot from his overarching philosophy he calls “The Strategy of Preeminence.” In this debut episode of the Tom Ferry Podcast Experience, Jay joins me to dive into The Strategy of Preeminence to help you gain trust, respect and relevancy in your marketplace. If you’ve ever wondered how you can make yourself stand out and get a better return on the marketing you’re already doing, definitely make it a point to join our conversation. Learn more: https://tfi.media/2Bi3LKy

Transcript

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0:00.0	Every human being is silently begging to be led, however, there's a corollary.
0:08.0	They want to be led by somebody they genuinely feel has their best interest and hard.
0:14.0	So here's the thing, entrepreneurs, leaders, salespeople.
0:17.0	We all want to create consistent, repeatable, and scalable ways to grow our business and our income.
0:22.0	And we want to do it better faster and more
0:24.4	seamlessly why so we can actually enjoy our lives take vacations and spend the quality
0:29.4	time we want with the people that we love how do we do all this without spending a fortune or
0:34.4	running ourselves ragged? That's the big question and this show is dedicated to
0:39.0	the answer. Hey welcome to episode one of the Tom Ferry Podcast experience. If you were just referred to me or you don't have a lot of context for me, the Fast version is, I'm a serial entrepreneur. I am a salesperson. I am a writer. I'm an author. I love to do I'm an author I love to do vlogs I love to do seminars and yes I'm also known as a business coach and sometimes
0:59.4	therapist to some of the most successful real estate rock stars on the planet.
1:03.4	Today I'm super excited to introduce you to a special guest.
1:07.4	We have the unbelievable opportunity to have an in-depth conversation with Jay Abraham.
1:13.4	Now if you don't know that name there's a pretty good chance that you haven't studied marketing.
1:16.7	Jay has been around the industry for nearly 40 years.
1:19.6	He's worked inside of nearly 500 industries. So think about that. 500 different industries to
1:26.3	extrapolate and pull from the very best tactics, strategies, marketing
1:31.0	approaches that has resulted in over $22 billion in sales that he's responsible
1:35.8	for.
1:36.8	Now I don't know about you, but if I want to grow my business, I want to listen to people that have
1:40.1	22 billion dollars worth of sales in their war chest of experience.
1:45.0	This conversation will specifically revolve around how to create trust, relevancy, and respect
1:51.2	with prospects who want to become clients. and he refers to it as the strategy of preeminence. So if you're looking for a way to create a separation between yourself and the sea of competition in your marketplace, this podcast episode is definitely for you.
	...

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