Entrepreneurs: Your Questions Answered
The Bottom Line
BBC
4.6 • 606 Ratings
🗓️ 5 March 2026
⏱️ 37 minutes
🧾️ Download transcript
Summary
Evan is joined by a panel of top entrepreneurs to answer your listener questions.
How do you make your business stand out in a crowded market? Where can you find the information you need to start your own business? Why don't we hear about the failures along the way to success? And how do you know which risks are worth taking?
Evan and his guests answer listeners' questions and discuss the ins and outs of starting your own business, as well as the unique challenges of being an entrepreneur.
Guests: Trinny Woodall, CEO and founder of Trinny London Sarah Willingham, CEO and founder of Nightcap Brent Hoberman, serial entrepreneur and investor
Production team: Presenter: Evan Davis Producer: Mhairi MacKenzie Production Co-ordinator: Katie Morrison Sound engineers: Jack Graysmark and Dave O'Neill Editor: Matt Willis
The Bottom Line is produced in partnership with The Open University
Transcript
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| 0:00.0 | BBC Sounds, Music, Radio Podcasts. |
| 0:05.6 | Hello, I've just nipped in before your BBC podcast starts to tell you all about |
| 0:09.4 | You're Dead to Me. We're the comedy podcast that takes history seriously. Also from the BBC |
| 0:13.9 | and presented by me, Greg Jenner. I should have told you that at the beginning. Sorry. |
| 0:17.9 | Anyway, like many other BBC podcasts, such as Desert Island Discs, evil genius, or in our time, |
| 0:23.2 | your dead to me is available first on BBC Sounds, a whole month earlier than anywhere else, in fact. |
| 0:29.2 | So if you can't wait another day to hear the very latest in history and loads of other good stuff, then listen first on BBC Sounds. |
| 0:36.2 | Hi there, thanks for listening to The Bottom Line, the Business Conversation podcast here and |
| 0:40.9 | on Radio 4. Before we get to today's episode, quick plug for last year's Q&A, which was a business |
| 0:48.3 | clinic, where we answered questions on how to invest money and how to ensure your business idea |
| 0:53.8 | isn't stolen. But now, on to |
| 0:56.5 | today's discussion, we've had a good run this winter, and we thought we'd finish it by celebrating |
| 1:00.8 | entrepreneurs. So we're back for a second year with a Q&A episode, and we're focusing the Q's |
| 1:07.1 | and A's on entrepreneurship. Now, if you're a regular listener, you will have heard us |
| 1:12.2 | touting for questions. Thank you to those who submitted one. And so now it's time to get some |
| 1:17.6 | answers. And we have three top entrepreneurial guests to provide some answers and discussion |
| 1:23.3 | points. First guest, Trinney Woodall, who's an entrepreneur, founder of the cosmetics brand Trinney London. |
| 1:29.8 | But you started in TV, Trinney, then went into business. What was the motivation for that career pivot? |
| 1:37.4 | I started actually trading commodities. That was my first job because I thought I should be in business and my dad was a banker. I hated it. I had the FT on the outside of the tube and the Daily Mail inside. I was a fraud from the start, but I was me and 58 men on a trading floor. Didn't love it. And then I found my way to something I enjoyed doing as a pastime, which is making over my girlfriends, and I made it my career. And so I, you know, |
| 2:01.9 | I started a column in the telegraph. And then I did start a business in 99, a D to C business, |
| 2:08.0 | but it was before e-com. And it was just a platform. Direct to consumer before e-commerce. |
| 2:12.7 | Yeah. Before there was commerce online, I wanted to have, you know, I loved this concept that you could take people from all over the world to one place and give them lots of information. |
... |
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