Get ready to enter the Drive Time Show. from the bottom now we hit. We started from the bottom now we're

we started from the bottom now we're on the top top

new the systems to get what we got clean Dixon's on the hooks

I break down the books sees bringing some wisdom and the good looks.

As the father of five, that's where I'm a dive,

so if you see my wiping kids, please tell them hi.

It's a C and C up on your radio,

and now three, two three two one here we go And the definition from Pitch and Dex real quick on Traction is Traction is a measure of your products engagement with its market, aka product market fit.

In order of importance, it is demonstrated through profit, revenue,

customers, pilot customers, non-paying users, and verified hypotheses

about customers problems, and their rates of change. A story without traction is a work of fiction. You

must start building your product and start testing it with your market before you start raising

money. That's just, I mean it makes sense, but that's specifically what you need to look for

when you're trying to compile this traction to show investors.

And so if you're confused as of what traction is again traction you listed off all those

variables but traction at the end of the day is you're saying what is the

evidence that what you think might happen is actually happening.

Mm good so just real quick to touch on those.

Yeah.

You talked about the product, the product, the team and the social proof.

Yeah, well the product, the idea is you want to have a working model.

Okay.

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