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Making Space with Hoda Kotb

Entrepreneur Emma Grede On Being "Self-Made" And Building Iconic Brands

Making Space with Hoda Kotb

NBC News

Health & Fitness, Mental Health, Society & Culture, Spirituality, Nbc News, Education, Motivation, Nbc, Today Show, Daily Boost, Self-improvement, Hoda, Today, Self Help, Make Space, The Today Show, Making Space, Feel Good, Making Space With Hoda Kotb, Inspiration, Hoda Kotb, Self Improvement

59.5K Ratings

🗓️ 14 May 2025

⏱️ 44 minutes

🧾️ Download transcript

Summary

Businesswoman and entrepreneur Emma Grede has launched some of the biggest brands in fashion. Known as the powerhouse behind companies like Skims and Good American, Grede says she takes issue with the phrase "self-made". Raised by a single mom in East London, Grede worked her way up through the fashion world, but she says her partners and mentors helped get her to where she is today. She opened up to Hoda about her childhood, and balancing motherhood with her career.

Transcript

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0:00.0

As you're listening to this podcast, whether you're in your car, making dinner, or maybe you're on a walk,

0:13.7

there's a decent chance my guest today has had a hand in something in your closet, in your kitchen,

0:20.1

or in your drawers. I'm talking about Emma Greed.

0:23.9

She is the mastermind CEO and co-founder of Good American, founding partner of Skims,

0:30.7

co-founder of the cleaning brand safely. And as of right now, she's also the host of Aspire with

0:37.2

Emma Greed, the audio and video podcast,

0:40.2

where Emma shares what she's learned, building culture-defining brands.

0:44.8

Emma's one of the most successful, self-made women in the world.

0:48.1

You've seen her on Forbes, on Shark Tank, and alongside some of the most powerful names in Hollywood

0:53.2

and the business world. And today,

0:55.6

she is right here with me. And here's what I love the most about Emma. She knows that there's

1:00.2

more than enough to go around. She's scaled businesses and now she's scaling mentorship. So listen

1:06.6

closely. This episode may give you the push you need to invest in yourself in the way you've always

1:12.4

wanted to. I'm Hoda Kotopi. Welcome to my podcast, Making Space.

1:20.7

All right, so Emma, first of all, I'm just happy to be sitting with you because, A, I adore you, and B, I also adore you.

1:30.4

So two words that I always see when I look you up, two words that I feel like are never missing from any article and that those two words are self-made.

1:40.5

When you think of yourself, is that one of the things that you say, yep, that's one of the things

1:45.8

I'm most proud of. I did this. You know, it's so funny. I have a little bit of a problem with that

1:50.7

term self-made. Well, just because I feel like in my career, there's been so many people that have

1:57.5

been a part of it. And still now, you know, it's like I have partners and I have like an

2:02.0

amazing staff and an incredible team. And so the idea that anyone is self-made, it's like, yeah,

2:08.0

I started myself and yeah, I got myself to where I am. But it takes so many people. And it's like,

...

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